A recent trademark filed by EA FC 25 Coins suggested a title change may be rebranding to EA Sports FC for upcoming titles and a report from EA Sports executive Cam Weber may confirm those rumors. Weber detailed that talks of a potential contract renewal between FC and EA Sports had stalled, referencing a potential break in the collaboration following the Qatar World Cup in 2022. The report goes on to detail that FC requested a payment of $1 billion every four years for EA to continue to use the FC name and branding.

The report also details some ways EA has looked to expand monetization within the FC franchise, including highlights of real-world games, arena tournaments, and even the possibility of digital-only products like NFTs. FC 's restrictions on the EA-developed franchise would limit monetization of the association's likeness strictly to content found in-game. Notably, a break in the collaboration between FC and EA Sports would not mean the loss of its player likenesses and rights as the company's player deals are separate from the main FC agreement.

The most recent entry in the annual football franchise, FC 25. featured a number of improvements to existing features offered within the sports series. The game's touted HyperMotion technology promises the most realistic gameplay the series has seen to date. Preview Packs, offering previews of Ultimate Team's gacha packs, will be making a return after their introduction in FC 25 and Volta received a new "Signature Ability" system and a selection of new mini-games. While the franchise's branding may be up in the air, EA Sports' annual franchise will likely continue to be a popular choice for fans, regardless of its name.

After years of carrying the FC branding, EA is at least considering changing up the name of its yearly soccer entry. The " FC " stickers and logo graphics would go away, but the rest of the game would remain unchanged.

Cam Weber, an executive with EA Sports wrote to fans about the EA Sports FC Coins of the game that the company is considering the change, but sounded very non-committal. Recently, trademark and copyright sleuths have seen that the company has already filed a possible new name. The copyrights were filed with the UK Intellectual Property Office and the European Intellectual Property Office on October 1st.