Comme des Garçons began in Tokyo, Japan, founded by designer Rei Kawakubo in the 1970s.
She did not follow traditional fashion rules and never had formal training in fashion design.
Instead, she studied fine arts and literature and developed a strong love for creative expression.
The name Comme des Garçons means “like the boys” and reflects her untraditional approach to style.
Kawakubo created designs that challenged beauty, gender roles, and the way clothes should fit.
In 1975, she officially launched the brand and quickly caught attention for her bold clothing choices.
By the 1980s, Comme des Garçons was known worldwide for changing how people think about fashion.
It became more than a label—it became a form of rebellion and personal expression.

Designs That Break The Rules

Comme des Garçons is not known for following trends or making clothes for mass appeal.
Instead, the brand creates designs that are experimental, unexpected, and full of strong emotions.
Kawakubo’s pieces often include asymmetrical cuts, uneven hems, and clothing with no clear structure.
She believes that fashion should challenge what we see as normal, neat, or beautiful. https://commesdegarcons.com/
Some clothes are oversized, some are torn, and others seem like sculptures instead of outfits.
These designs confuse some people but inspire many others who enjoy thinking outside the box.
Comme des Garçons encourages fashion to be more than style—it becomes a voice or a message.
This rule-breaking design approach made the brand stand out from more traditional fashion houses.

Fashion With A Clear Message

Every Comme des Garçons collection tells a deeper story, often exploring emotion, politics, or culture.
Kawakubo uses fashion to communicate messages about society, identity, and the role of the individual.
Some collections deal with topics like war, gender, age, and what it means to be human.
She does not explain everything clearly, allowing each person to feel and interpret in their own way.
This mystery draws people in and gives the clothing a sense of meaning beyond appearance.
Runway shows are more like performances, with sound, movement, and expression mixed into the presentation.
Kawakubo once said she wanted people to "feel something strong" when they see her work.
That emotional connection makes Comme des Garçons much more than just another fashion brand.

Streetwear Meets High Concept

Even with its deep ideas, Comme des Garçons has found a place in modern streetwear style.
Through its sub-labels like CDG Play, it blends comfort with a strong sense of individuality.
Items like the heart-logo shirts and Converse shoes have become global fashion statements for youth.
These pieces are easy to wear but still hold the same spirit of rebellion and thought.
CDG bridges the gap between high fashion and everyday wear, creating something unique in the middle.
It proves that fashion doesn’t need to be limited to the runway or luxury boutiques.
Even in a hoodie or t-shirt, the message and art of Comme des Garçons remain strong.
This connection to street culture helps the brand stay relevant with younger generations around the world.

Celebrated Around The World

Comme des Garçons has a strong global presence with stores in major cities like Paris and New York.
Its retail space, Dover Street Market, offers an experience that mixes art, music, and fashion.
These stores don’t just sell clothing—they showcase creativity and support new and independent designers.
Fashion lovers travel just to visit these spaces and explore their artistic installations and designs.
The brand has also been honored by museums and institutions for its role in modern fashion history.
In 2017, The Metropolitan Museum of Art hosted an exhibit that celebrated Kawakubo’s work and vision.
She was only the second living designer to receive such a high honor from the museum.
This worldwide recognition proves that Comme des Garçons is not just trendy—it’s truly iconic.

Clothing For Every Identity

One of the most powerful aspects of Comme des Garçons is its challenge to gender norms in fashion.
Kawakubo was among the first designers to create clothing that ignored traditional male and female styles.
Her clothes are often androgynous, loose-fitting, and free from the idea of dressing to impress.
This approach gave freedom to those who felt unseen or limited by normal clothing categories.
The brand’s unisex style has inspired other designers and helped fuel today’s gender-fluid fashion movement.
People of all backgrounds can find something in CDG that feels personal and empowering to wear.
It’s more than just style—it’s about being seen, heard, and understood through the clothes you choose.
Kawakubo made sure fashion was for everyone, not just a select or idealized few.

The Future Of Comme des Garçons

Even today, Rei Kawakubo is still deeply involved in creating each collection and running the brand.
She continues to push boundaries with new ideas, proving age is not a limit in creativity.
New designers also join the CDG family, adding fresh voices while respecting the brand’s core values.
Comme des Garçons is expected to keep growing and challenging what we think about fashion itself.
More collaborations, store concepts, and new ideas are helping the brand evolve without losing its soul.
Younger generations are discovering CDG for the first time and connecting with its message of freedom.
As long as people want clothing with meaning, art, and individuality, CDG will remain influential.
It is not just a label—it’s a movement, a mindset, and a lasting force in fashion history.