Choosing the right sales channel for your e-commerce business can be a daunting task. In this post, we share the various platforms to sell on, the steps to set them up, with their pros and cons.
Why do you need to find the right sales channel for E-commerce?
Dropshipping business is the most popular way to get started with the eCommerce industry in today’s time.
If you’re looking to start your own eCommerce company, starting up with a drop shipping platform would be a great idea.
It will be an exciting business with low startup cost and good margins.
The only drawback is that much of your business is out of your hands. On the other hand, it is the most profitable business, if done right.
But how do you go about it?
Select the products
Establish a relationship with your suppliers
Register your business legally.
Once all these steps are set, you have to start evaluating the sales channels. Now how do you decide where to sell?
There exist different sales channels for e-commerce, but you’ll most probably pick one or a combination of selling on your own online store, eBay or Amazon.
Rewarding Sales Channels for your e-commerce Business:
1. Dropshipping on eBay
Sell on ebay
eBay is the well-known world’s largest auction site for physical goods online.
Begin by deciding what products to sell, then source those products from a wholesaler that can guarantee quick and reliable shipping.
Above all- volume is the key to successful dropshipping. Few sales will not give you a huge return, most drop shippers gain only a few dollars per sale.
Elements such as pricing, marketing efforts, and timing can shape or shatter the dropshipping strategy.
The Pros of Selling on eBay
Easy to Get Started
Access to a Large Audience
Less Marketing
The Cons of Selling on eBay
Listing Fees
Constant Monitoring and Re-Listing
Can’t Customize Your Sales Platform
No Long-Term Connection With Customers
You’re Not Building an Asset
To learn more about selling on eBay
2. Dropshipping on Amazon
Leverage the no 1 Amazon
Amazon is the online retail giant, which stocks and sells a number of items.
But did you know a lot of the products listed there are sold by third-party merchandisers via Amazon’s website?
In other words, Amazon does the packaging, shipping, and fulfillment without owning the product.
Besides, it also provides support and service to you if you choose Amazon as a sales channel for your e-commerce business. Isn’t it amazing?
The Pros of Selling on Amazon
Easy to get started
Instant access to a huge range of audience
No pressure about marketing or SEO
Fulfillment warehouses by Amazon which provide packing, shipping, warehousing, and delivery services
The Cons of Selling on Amazon
Exposure of Sales Data
No Long-Term Connection With Customers
No Customization
3. Dropshipping with Facebook
Create your Facebook Store today
Sure, you’ve heard of Facebook Advertising as a great sales channel for your e-commerce business.
But were you aware of setting up a dropshipping store on Facebook?
The good news is you can. But before moving on to how to set it up, let me tell you why you need to set it up-
Basically, when your customers view an ad, they shouldn’t have to leave Facebook to make a purchase. If they have to, you’re losing out on sales.
It is all about making the user experience better and easier. As a result, your checkout process gets shorter. And of course, shorter the checkout process, higher the conversion rate.
So you better buckle up now, as I share next- how to set up this budding sales channel for your e-commerce business.
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