According to a new report by Expert Market Research, the India Men’s Grooming Market was valued at INR 18165.13 Crores in 2025 and is expected to grow at a CAGR of 7.2% during 2026–2035 to reach INR 36407.12 Crores by 2035. The India Men’s Grooming Market is witnessing consistent growth due to evolving consumer lifestyles, increasing disposable incomes, and rising awareness of personal grooming among men.

The is experiencing a transformation driven by premiumisation trends, celebrity endorsements, and increased penetration of digital platforms. Expert Market Research highlights that brands are leveraging influencer marketing and product innovation to capture younger demographics and expand their consumer base.

Growing urbanisation and changing perceptions of masculinity are key factors driving demand in the India Men’s Grooming Market. Men are increasingly adopting skincare, hair care, and wellness products as part of daily routines. Additionally, e-commerce expansion has improved accessibility to a wide range of grooming products, supporting market growth.

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The overall outlook of the India Men’s Grooming Market remains positive, with sustained demand across both metro and tier-2 cities. Expert Market Research indicates that product diversification and targeted marketing strategies will continue to shape the industry landscape over the forecast period.

Market Definition

The India Men’s Grooming Market refers to the industry focused on products designed specifically for male personal care, including skincare, hair care, shaving products, and hygiene essentials. These products cater to grooming, hygiene, and aesthetic needs, supporting the evolving lifestyle preferences of male consumers across various demographics in India.

Market Overview

The India Men’s Grooming Market has evolved significantly over the years, transitioning from basic shaving products to a comprehensive range of grooming solutions. Expert Market Research notes that increased exposure to global trends, social media influence, and higher spending capacity have contributed to the expansion of this market. The demand for premium and specialised grooming products has risen sharply, particularly in urban regions. Additionally, brands are introducing organic and natural formulations to meet consumer demand for safer and sustainable products.

Market Size & Forecast Analysis: Expert Market Research Projections

According to Expert Market Research, the India Men’s Grooming Market was valued at 18165.13 INR Crores in 2025 and is projected to grow at a CAGR of 7.2% to reach 36407.12 INR Crores by 2035.

Macroeconomic & Industry Linkage Analysis

The India Men’s Grooming Market is closely linked with macroeconomic indicators such as disposable income, urbanisation, and consumer spending patterns. As economic growth strengthens, consumers are more inclined to spend on lifestyle and personal care products. Expert Market Research highlights that rising middle-class populations are significantly influencing market expansion.

Additionally, the growth of the retail sector, particularly e-commerce platforms, has enhanced product availability and accessibility. Digital transformation and logistics improvements are supporting the seamless distribution of grooming products across regions, further boosting market penetration.

Key Growth Drivers

• Rising Grooming Awareness: Increased awareness about personal hygiene and appearance is driving demand for grooming products among men.
• Influencer And Celebrity Marketing: Brands are leveraging endorsements to enhance product visibility and consumer trust.
• Expansion Of E-Commerce: Online platforms are enabling easy access to a wide range of products, supporting market growth.
• Product Innovation: Introduction of specialised and premium products is attracting a broader consumer base.
• Urbanisation And Lifestyle Changes: Rapid urbanisation is encouraging adoption of grooming routines among male consumers.

Market Trends

One of the key trends in the India Men’s Grooming Market is the increasing demand for natural and organic products. Consumers are becoming more conscious of ingredients and are shifting towards safer alternatives. Expert Market Research notes a rise in vegan and cruelty-free product offerings.

Another major trend is the growing popularity of premium grooming products. Consumers are willing to invest in high-quality products that offer better performance and long-term benefits. This trend is particularly strong among urban and younger populations.

Market Challenges & Risk Factors

The India Men’s Grooming Market faces challenges such as intense competition and price sensitivity among consumers. The presence of numerous local and international brands creates pricing pressures and impacts profit margins.

Additionally, fluctuations in raw material costs and supply chain disruptions can affect product pricing and availability. Expert Market Research highlights that maintaining consistent quality while managing costs remains a critical challenge.

Market Opportunities & White Space Areas

There is significant potential for growth in tier-2 and tier-3 cities, where grooming awareness is increasing. Expanding distribution networks in these regions can unlock new revenue streams for companies.

Furthermore, the demand for customised and personalised grooming solutions presents a promising opportunity. Brands focusing on niche segments and targeted marketing strategies can gain a competitive advantage in the India Men’s Grooming Market.

Value Chain & Supply Chain Analysis

The value chain of the India Men’s Grooming Market includes raw material suppliers, manufacturers, distributors, and retailers. Efficient supply chain management is essential for ensuring product availability and maintaining quality standards. Expert Market Research emphasises the importance of integrating digital technologies to optimise logistics and distribution processes.

Market Segmentation Analysis

By Product

• Shaving Products
• Skincare
• Hair Care
• Bath & Body Care
• Others

By Formulation

• Synthetic/ Conventional
• Natural/Herbal/ Organic
• Vegan/Cruelty Free
• Others

By Price Range

• Premium/Luxury
• Masstige
• Mass

By Distribution Channel

• Online Retailers/E-commerce
• Supermarkets and Hypermarkets
• Specialty Stores
• Others

By Region

• North India
• South India
• East India
• West India

Competitive Landscape

Frequently Asked Questions (FAQs)

1. What is the current size of the India Men’s Grooming Market?
The India Men’s Grooming Market was valued at 18165.13 INR Crores in 2025, according to Expert Market Research.

2. What is the projected CAGR of the India Men’s Grooming Market?
The market is projected to grow at a CAGR of 7.2% during 2026–2035.

3. Which region dominates the India Men’s Grooming Market?
West India dominates the India Men’s Grooming Market.

4. Who are the key players in the India Men’s Grooming Market?
L’Oréal Group, Triology Solutions Private Limited, Groomed, Lotus Herbals Pvt. Ltd, Bravado, Marico Ltd., Rawls Essential, Helios Lifestyle Limited, Thrive Organic India Private Limited, Kapsa Wellness Pvt Ltd, and others.

5. What are the major growth drivers of the India Men’s Grooming Market?
Key drivers include rising grooming awareness, influencer marketing, e-commerce expansion, product innovation, and urbanisation.

6. What are the key segments of the India Men’s Grooming Market?
The market is segmented by product, formulation, price range, distribution channel, and region.

7. What challenges does the India Men’s Grooming Market face?
The market faces challenges such as intense competition, price sensitivity, and supply chain disruptions.

8. What is the forecast value of the India Men’s Grooming Market by 2035?
The market is expected to reach 36407.12 INR Crores by 2035.

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