Golden Goose is essentially a sneaker brand with a patina philosophy, and once you understand that, the rest of the brand starts to make a lot more sense. The brand's most under-the-radar collaboration was with a small artist, and the capsule is still available at Golden Goose Sneakers Outlet retail in some stores, which is unusual for a collaboration drop. The brand's online customization program has been one of the most successful parts of the digital business, and the brand has been expanding the program to include more options. The brand's most popular kids' silhouette is the mini Ball Star, which has been the best-selling kids' model for the last several years. The brand's most popular gender-neutral colorway is the all-black Superstar, which has been a top seller for both men and women for several years. The brand's most popular sneaker boot silhouette is the Sneaker Boot, which has been a top seller in the sneaker boot category since it was introduced. The brand's most popular toddler silhouette is the mini Superstar, which has been the best-selling toddler model for the last several years. The brand's editorial coverage is dominated by product features and process stories, and the brand has been working with a small group of editors and stylists for several years. The brand's most popular men's silhouette is the Superstar, which has been the best-selling men's model for the last several years. The brand's expansion plans for 2026 include new stores in several major cities, with the brand prioritizing locations where the existing wholesale business has been strongest. The brand's color stories tend to be either very neutral or very bold, with the neutrals being the best-sellers and the bolds being the most photogenic for editorial work. Golden Goose is one of the most photographed sneaker brands in the world, and the brand's products appear in more fashion magazine features than almost any other sneaker brand in the same price range.