Understanding the Reseller Model

Today, many agencies are expected to be a full service offering. This can be very costly to provide in-house and is where a social media management reseller model can be an effective strategy to grow your agency. How It Works

Working with a social media management reseller is intended to be easily integrated. Usually, an agency "outsources" a white-label partner who specializes solely in social media strategy, community management and content creation.

The client relationship remains with the agency which will use its own brand name, saving the usual pain of articulating their branding, tone of voice and the like while the partner brings the technical day-to-day output.

A key benefit of using a social media management reseller is the ability to scale up quickly. For agencies that are getting more clients, the need for content calendars, graphic designs and analytics is rarely ever not in huge demand. Having a reseller model can allowing you to increase these outputs as required, while maintaining a seamless experience for your clients and your internal agency workload.

Another advantage of working with a reseller of social media management is that you will have access to the specialized knowledge and expertise of that service provider. Social media platforms evolve their algorithms, features, and proven success techniques constantly.

Having a dedicated reseller that has the sole focus of keeping up with these changes will help ensure your clients are using the most current techniques.

Yet, in regards to the social media management reseller model agencies should emphazie the importance of openness and good communication with customers. It is detrimental to the success of the relationships that there is a mutual understanding of how the brand voice should be used, how the content should be approved and how the reporting should be handled.

Agencies should concentrate on the areas that they are best at.

For example, acquiring new clients and strategising the overall marketing efforts, the day-to-day social media activities should be left to an effective reseller. Fundamentally, this model acts as a clever strategic facilitator, allowing agencies to grow at a manageable rate, but also to effectively offer the full complement of services to stay competitive in this increasingly online world.