Netflix has secured the exclusive streaming rights for the FIFA Women's World Cup in the United States, covering the upcoming tournaments in 2027 and 2031.

This partnership promises American fans an exceptional experience, offering live broadcasts of every match alongside engaging studio coverage featuring high-profile personalities, as stated by FIFA. The streaming service will extend its reach to Puerto Rico and ensure broadcasts are available in multiple languages, with prominent talent presenting in both English and Spanish.

In addition to live matches, Netflix plans to create a documentary series that will highlight the journeys of leading players and the growth of women's football leading up to both tournaments.

Previously, Netflix has explored the world of soccer-related programming, having released titles such as Under Pressure: The U.S. Women’s World Cup Team and a documentary centered on David Beckham.

While Netflix has started to dabble in live sports streaming, this marks its first full acquisition of a major sporting event. Notably, on November 15, the service successfully streamed a boxing match featuring Jake Paul and Mike Tyson, reaching 60 million households. Furthermore, Netflix has plans to air two NFL games on Christmas Day, which will serve as a significant evaluation of its ability to stream popular live events effectively.

This move into live sports aligns with Netflix's broader strategy to enhance its ad-supported subscription tier, which has attracted 70 million active monthly users worldwide.

Meanwhile, Apple has also been exploring the U.S. market's interest in soccer through its decade-long partnership with Major League Soccer. The MLS Season Pass on Apple TV+ allows fans to access every game worldwide without blackout restrictions. After two years, viewership for Saturday soccer matches has reached 1 million, according to reports from The New York Times .

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