According to recent research by MarkNtel Advisors, the US Ice Cream Market is anticipated to grow at a CAGR of around 1.9% during 2025-2030. The US Ice Cream Market size was estimated at USD 22 billion in 2024 and is anticipated to reach USD 24 billion by 2030.

This flourishing growth is significantly driven by emergence of plant-based, low-sugar, and dairy-free ice creams, the introduction of innovative flavors by the manufacturers, premiumization, growing availability of ice creams on quick commerce platforms, etc.

US Ice Cream Market Analysis 2025-30

• Emotional Indulgence Meets Mindful Nutrition: Consumers are no longer choosing between pleasure and health. They’re seeking both. This trend has propelled functional ice cream with added benefits—like collagen, probiotics, and MCT oils—into mainstream aisles.
• Global Flavor Integration: Ice cream is becoming a passport for taste. American freezers now host kulfi-inspired mango cardamom, Thai iced tea, and Ube purple yam variants—catering to an increasingly adventurous and multicultural customer base.
• Rise of Micro-Creameries & Regional Brands: A notable shift toward hyperlocal production is evident, especially in states like Vermont, Oregon, and Texas. Consumers are embracing small-batch craftsmanship and community-rooted storytelling.
• Clean Label as the New Norm: Transparency sells. Products with minimal, recognizable ingredients and labels free of additives, stabilizers, or artificial flavors are outperforming traditional mass-market options.
• Ice Cream's D2C Boom: Ice cream subscriptions and online-exclusive flavors are helping brands build niche followings. Innovative cold-chain logistics have made shipping frozen treats easier than ever.

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Top Ice Cream Players Shaping the Market

• Dreyer's Grand Ice Cream Holdings Inc.
• Unilever Ice Cream
• Ben & Jerry's Homemade Ltd.
• Blue Bell Creameries Inc.
• Wells Enterprises Inc.
• Mars Inc.
• Tilamook CCA
• Rich Products Corp
• Yasso Inc.
• Talenti
• Turkey Hill Dairy
• Private Label and others

Key Takeaways from the US Ice Cream Market Report

• Surge in demand for dairy-free and low-glycemic options catering to flexitarian and diabetic consumers.
• Growth in premium and super-premium segments, fueled by higher disposable incomes and evolving lifestyle preferences.
• Ingredient storytelling (e.g., “pasture-raised cream,” “Madagascar vanilla”) is becoming a marketing differentiator.
• Increased M&A activity as conglomerates acquire small ethical brands to diversify portfolios.
• Kids’ segment revival with better-for-you versions of nostalgic classics using natural coloring and plant-based bases.

Leading Segment: Take-Home Ice Cream Leading the Way

Take-home ice cream tubs are the undisputed leader, accounting for over 74% of total consumption in 2024. Families, value-focused consumers, and even solo buyers prefer the flexibility and portion control of larger formats. Innovations in sustainable packaging and resealable containers are only accelerating this trend.

Ice Cream Segmentation Analysis 2030

The industry is further bifurcated into:

Based on Category:

• Frozen Yoghurt,
• Impulse Ice Cream,
• Plant-Based Ice Cream,
• Take-Home Ice Cream

Based on Leading Flavors:

• Chocolate,
• Vanilla,
• Strawberry,
• Cookies & Cream,
• Caramel,
• Mango,
• Pralines & Cream,
• Kulfi

Based on Format:

• Cup,
• Stick,
• Cone,
• Brick,
• Others

Based on Sales Channel:

• Retail Offline [Grocery Retailers, Supermarkets, Hypermarkets, etc.],
• Retail E-Commerce

Based on Region:

• North-East,
• Mid-West,
• West,
• South

Future Outlook

With the growing trends, the industry is projected to grow and expand during the forecasting years, i.e., 2025–30, as the above-stated factors are changing the market landscape and opening doors to market players. Market players can enhance their market size & revenue by meeting the changing market dynamics and evolving consumer expectations. Additionally, market players with the help of SWOT analysis can adjust their existing settings regarding the evolving market trends, which would ultimately augment the size & volume of the entire industry at the national level.

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