Vietnam Cosmetics Market Overview: 2025-30
Base Year: 2024
Historical Years: 2020-23
Forecast Years: 2025-30
The Vietnam Cosmetics Market size was valued at around USD 2.5 billion in 2024 and is projected to reach USD 3.2 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.2% during the forecast period, i.e., 2025-30. This growth is attributed to various factors. There is a growing demand for cosmetics from the rising middle-class population in the region which has a considerable share of the personal care market. There are around 97 million middle-class persons in Vietnam in 2023 which stands to be 13% of the total population and is the biggest consumer segment for cosmetics and is projected to reach 26% in 2026. With a rise in disposable income, and per capita income projected to reach around USD 7,500 by 2030, consumers are giving priority to beauty and personal care. Consequently, this consideration made global brands like L'Oreal and Unilever become very aggressive investors in the market as local brands expanded their product range. This dynamic environment underscores the Vietnamese cosmetics industry's rapid evolution, driven by the growing middle class's increasing purchasing power and changing consumer habits.
Markntel Advisor’s Vietnam Cosmetics Market Insights report provides the current and forecast market analysis, individual leading companies' market shares, challenges, Vietnam Cosmetics Market drivers, barriers, Vietnam Cosmetics Market Trends, and Key Players in Vietnam Cosmetics Market.
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Vietnam Cosmetics Market Dynamics: 2025-30
Rising E-Commerce Driving Market Growth – The Vietnamese cosmetics sector is booming due to various e-commerce platforms like Lazada, Shopee, and Tiki. The beauty market among the five major platforms reached a total revenue of USD 1.49 billion in 2023, with approximately 341 million products sold online, representing a growth of more than 50% as compared to 2022. The convenience, variety, and competitive prices of e-commerce platforms attract Vietnamese consumers toward purchasing cosmetics online, creating ample chances for companies which drive their demand exponentially. Also, e-commerce sales contributed to the overall market by 20.2% in 2024 and could reach 24% by 2027. This brings in various opportunities for the companies to expand their product and customer base. Global beauty trends exposure from digital platforms makes customers a little more willing to try new things, which benefits both international and local brands in terms of increased audience and market growth.
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Vietnam Cosmetics Market (2025-30): Segmentation Outlook
The market report has segmented the market into the following categories:
· By Category
o Conventional- Market Size & Forecast 2020-2030, USD Million
o Organic- Market Size & Forecast 2020-2030, USD Million
· By Product Type
o Skin and Sun Care Products- Market Size & Forecast 2020-2030, USD Million
o Hair Care Products- Market Size & Forecast 2020-2030, USD Million
o Deodorants and Fragrances- Market Size & Forecast 2020-2030, USD Million
o Makeup and Color Cosmetics- Market Size & Forecast 2020-2030, USD Million
o Others
· By Gender
o Men- Market Size & Forecast 2020-2030, USD Million
o Women- Market Size & Forecast 2020-2030, USD Million
o Unisex- Market Size & Forecast 2020-2030, USD Million
· By Distribution Channel
o Supermarkets and Hypermarkets- Market Size & Forecast 2020-2030, USD Million
o Specialty Stores- Market Size & Forecast 2020-2030, USD Million
o Pharmacies- Market Size & Forecast 2020-2030, USD Million
o Online Stores- Market Size & Forecast 2020-2030, USD Million
o Others
· By Region
o Northern
o Southern
o Central
Note - If there are any particular details you need that are not currently included in the report, we will be happy to provide them as part of our customization services.
Top Companies Operating in the Vietnam Cosmetics Market:
- L'Oréal Vietnam Co., Ltd.
- Unilever Vietnam International Company Limited
- Estee Lauder (Vietnam) Limited
- Beiersdorf Vietnam Co., Ltd.
- Procter & Gamble Vietnam Company Limited
- Shiseido Cosmetics Vietnam Co., Ltd.
- Marico Limited
- Chanel, Inc.
- MON Trading Co., Ltd. (Vedette)
- YLV Company Limited (The Skinna)
- Amore Pacific Vietnam
- Cocoon
- Others
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